Marketing Hub is the heavyweight champion of the HubSpot ecosystem. BUT Marketing Hub is nothing without the support of the HubSpot CRM. And, the CRM is nothing without reliable data. With the new Data Quality and Management Updates from INBOUND 2022, you can import, validate, and operate more reliably than ever before.

All that to say… Hello data quality and management. Where have you been all my life? 

Here’s a look at the 6 data quality and management updates from INBOUND 2022.

  1. Cleaner Import

    Stop bad data before it starts. Our new import experience flags and resolves data errors before they can be published to the CRM. That means less manual work now and less reactive problem-solving down the road, giving you more time and confidence to level-up your impact.

    This feature is LIVE and available to Free. 

  2. Property Validations

    Enforcing consistency is key to keeping your data clean over time. Property validations give you more control over the data that reps enter manually without adding annoying processes or procedures that can slow them down. The result? Fewer inconsistencies in the database, less friction in the flywheel, and a smoother customer experience.

    This feature is BETA and available to Free. 

  3. Data Model Overview

    Data quality starts with a good data structure. The data model feature makes it easy to visualize how your data is organized in HubSpot so you can have confidence in your CRM from day one. Get a complete visual representation of HubSpot standard objects, properties, and associations — all consolidated into a single view.

    This feature is in BETA and available to Free. 

  4. Custom Object Builder

    Customize your data model around your company —not the other way around. With custom objects, your CRM setup can be as unique as your business. And with the new custom object builder, you've got a simple, intuitive way to build your custom objects. No code required. It allows an admin to define the name, plural name, and first property of a custom object. It requires them to use separate tools to manage associations, create custom properties, and set up customizations.

    This feature is in BETA and available to Enterprise. 

  5. Data Quality Command Center

    You can't fix what you can't find. In the data quality command center, get at-a-glance insights on the health of all your HubSpot data in one place. Identify stale properties, integration bottlenecks, and more, so you can get ahead of problems before they snowball.

    Why does this matter?

    Customers lack visibility into formatting issues and CRM property health

    Partners and customers need a centralized place to monitor data quality and take action.

    This feature is in BETA and available to Pro and Enterprise. 

  6. Automation Recommendations

    Forget the manual burden of fixing data errors. HubSpot's Artificial intelligence continuously scans your database for issues and recommends automations to fix them. Put simply, HubSpot CRM cleans itself.

    Why does this matter?

  • Before, customers had to manually accept any suggestions one by one, which created a lot of manual work.

  • This saves customers time, so they can focus on the things that matter.

    This feature is in BETA and available to Pro and Enterprise. 

Give your team the tools they need to run your CRM. Enroll now in the first-ever HubSpot Salesforce integration course.

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