Sea of Knowledge

HubSpot Date Properties for Sales Enablement and Reporting

The default HubSpot date properties are a bit confusing. So, let’s break it down.

Here’s a list of the common date properties used to report on sales engagement and activity and recommended use cases for each property.

Last activity date:  the last date and time a note, call, sales email, meeting, task, or chat was logged on the contact's record. This is set automatically by HubSpot based on the most recent date/time set for an activity.

Use when creating a report on sales activity to show overall productivity within a certain time period.

Last contacted date: The last time a chat conversation, call, sales email, or meeting was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.

Use when reporting on sales communications within a certain time period or when looking to see when a contact you own is due for a touchpoint.

Last modified date: the last date and time that a property related to the contact was modified. For example, if today a user logs a call from the previous day, the Last modified date property will show today's date.

Use when determining when a contact record was last updated in any way internally. This is helpful when gauging the relevancy of contact data.

Last engagement date: the last date and time of one-to-one email opens and clicks, lead revisits, meeting bookings, and form submissions on the contact record. This is set automatically by HubSpot based on the date/time set for an activity when it's logged on the record only when the Contact owner property has a value.

Use to automatically set the contact lead status to indicate that a sales contact has engaged with an email, booked a meeting, or submitted a form.

Recent sales email open date: the date of the last time that the contact opened a sales email. This property does not update for emails that were sent to more than one contact.

Use to trigger a notification to the contact owner that they’ve opened a sales email.

Recent sales email replied date: the date of the last time that the contact replied to a sales email sent from your connected G Suite or Outlook 365 email account.

Use to automatically update lead status to ‘Connected’.

Learn more about HubSpot default contact properties. 

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