Email marketing generates $36 for every dollar spent.
Eighty-seven percent of marketers polled in one survey said they use email marketing as one of their primary channels to distribute content organically. Two of the top tools in the email marketing industry include HubSpot and Mailchimp. However, HubSpot is more than just an email marketing tool and has many valuable tools and features, from lead scoring to analytics tracking across multiple platforms.
If you’re thinking about migrating Mailchimp to HubSpot, here are seven reasons why you should make the switch.
1. Flexible Email Templates and Designs
To begin this discussion, it helps to make an apples-to-apples comparison of HubSpot and Mailchimp’s email marketing features. One of the most essential features of any email campaign is design.
Both services offer easy-to-use drag and drop features that allow users to customize email templates easily.
In addition, both HubSpot and Mailchimp offer lots of flexibility in terms of email design. Mailchimp features a broader range of custom templates with up to 100 additional templates, but HubSpot offers custom coding that enables developers to customize their email templates in addition to a robust asset marketplace where you can easily access additional free or paid templates.
This amount of control grants HubSpot users a massive advantage for companies with unique brands or who want to stand out in their email campaigns.
Best of all, templates from Mailchimp can be imported to HubSpot directly through data sync or HTML while conducting a Mailchimp to HubSpot migration. You’ll learn that easy migration applies to most features that Mailchimp and HubSpot offer.
2. Native Landing Page Builder
Recently, Mailchimp has begun rolling out new features in its bid to compete with HubSpot and other marketing automation platforms. One of these features is a new landing page generator, allowing users to create custom landing pages using easy drag-and-drop templates or their custom design.
HubSpot offers these same tools and additional features as part of its CMS platform, which gives users a lot more granularity. For one, HubSpot provides users access to progressive customer profiling, chatbot functionality, and page-specific pop-up targeting.
HubSpot’s progressive profiling capabilities make it easier for users to learn more about their customers without bombarding them with questionnaires, so they don’t act blindly on limited data. Additionally, HubSpot offers custom forms and many other design specs that Mailchimp lacks in its native landing page builder.
Most importantly, HubSpot provides its own tracking code, allowing users to track engagement from its landing page across its marketing channels.
For a strictly apples-to-apples comparison, migrating Mailchimp to HubSpot gives your design team a greater degree of creativity, as well as your marketing team a greater degree of insights and opportunities to provide a stellar customer experience using HubSpot’s data tracking tools.
With that said, the real benefits of this migration become apparent when you gain access to all of the features that HubSpot offers your company that Mailchimp does not.
3. Robust Customer Contact Management
As a growing company, your ability to respond to multiple email inquiries and keep track of your contacts can become cumbersome.
Both HubSpot and Mailchimp feature their own CRM tools, which allow you to respond to emails and create audience segments based on conditions gathered from their audience insight.
Unfortunately, Mailchimp limits its customer’s free service to only five conditions per segment, while HubSpot has no limitation.
Mailchimp does offer unlimited conditions and segments for paid users, but what users can do with this data is somewhat limited.
HubSpot enables businesses to create up to 1,600 saved segmentations in the form of active lists that can be tracked and used across all of their marketing tools.
Using “if/then” logic from HubSpot’s native email marketing tool, businesses can send timely emails to customers who have just clicked on one of your landing pages with an email outlining recommended products, blog posts, etc. However, this ability is not strictly limited to email, which you will learn. HubSpot also makes it easy to follow up with any contact on any platform using everything from drip campaigns to webhooks or custom interstitials.
Tracking customer contacts and responding on multiple platforms outside of email is critical to growing companies competing on numerous digital channels.
4. Customer Journey Tracking
While Mailchimp’s customer segmentation tools offer granularity in tracking and understanding customer behavior, this data is mainly limited to email engagement.
But to truly understand your customers and nurture leads you to need to understand the totality of their behavior across the entire customer journey.
What truly separates HubSpot from Mailchimp or any platform is its all-in-one customer journey tracking data.
Businesses can combine HubSpot’s email marketing tools with its robust CRM to gather a complete customer profile over all of their contacts. This feature lets you see how a customer has interacted with your company anywhere and at any stage of their journey.
Furthermore, HubSpot also offers lead scoring and other valuable consumer insights that allow you to act on data that is most likely to lead to successful conversions.
Lead scores are evaluated and segmented based on users’ actions, such as opening an email, filling out a form, or landing on a web page.
Harvesting and managing this data across all platforms in one central hub is what makes HubSpot truly so special.
One can even take a step back and compare how drip campaigns, ads, and other customer contact strategies stack up on an ROI basis within HubSpot.
Whether your company is small or huge, having access to this amount of granularity with your customer data and the ability to act on this through any marketing channel is what gives HubSpot’s email service and total CRM a massive advantage for organizations looking to grow.
5. Automated Marketing Campaigns
With all of these features at your disposal, the only thing holding you back from unleashing them is time. Unless you have a team of dedicated sales staff and marketers ready to act on every click and every insight available, you will need to automate marketing responses to scale your marketing campaigns.
Mailchimp offers its own automated marketing tool, but its data and actions are limited to email engagement. For businesses looking beyond the pale of email marketing or who want to engage across multiple channels, HubSpot is the perfect tool for you.
HubSpot enables you to automate workflows among your sales and marketing teams to nurture leads further along your funnel.
Using its visual workflow tool, you can create meaningful actions for internal teams that respond to specific lead actions. HubSpot’s automated workflow capabilities include:
- Data segmentation and tracking
- Custom drip campaigns
- Dynamic lead scoring
- Lead rotation amongst internal staff
- Internal notifications for staff to act to qualified leads
- Data quality management and formatting
- Email and SMS automation
- Ad targeting automation
Acting on this data across multiple channels allows you to tailor customer responses to specific needs and actions. For example, one study by Lead Forensics saw that companies that implemented a multi-channel marketing strategy enjoyed a 24% increase in ROI.
6. More Robust Social and Ad Tools
If multi-channel marketing is a primary focus of your organization, then migrating to HubSpot gives you all of the tools that you need to be successful.
For one, HubSpot enables you to align and track all of your social and advertising channels from one central platform. HubSpot even offers easy tracking pixel tools so that you don’t have to touch a line of code.
Businesses can track campaign performance across all channels in one location and even import additional services, such as YouTube.
Marketing teams can also schedule posts and segment ads from HubSpot to save you time from navigating and learning multiple platforms.
Most importantly, while Mailchimp does offer some automated tools for creating organic posts on Facebook and other ad channels, contacts across these channels are not integrated.
For example, HubSpot allows you to exclude or create specific audience segments in your Facebook account using your Google Ads campaign contacts.
HubSpot’s cross-channel integration enables businesses to get a complete look at their total multi-channel marketing performance. Furthermore, by centralizing this data in one central hub, HubSpot allows firms to quickly act on these insights and make decisions in one convenient user interface.
7. Full Suite of CRM Services
Finally, HubSpot users get to enjoy access to a full suite of marketing automation and CRM tools.
Users who migrate from Mailchimp to HubSpot gain access to several new features, including:
- SEO tools
- Full-service Content Management System (CMS)
- Salesforce integration
- Video filer management
- Predictive lead scoring
- Workflow management
- Live customer chat
- Custom CTA creation
- Customer goal management
- Advanced data sync
Combining all of these functionalities into one system, HubSpot provides a full-service marketing, sales, and CRM platform for your growing business to track and act on data in one centralized hub.
Best of all, its data sync allows HubSpot to integrate and import campaign and contact data from virtually any platform, including Mailchimp. Don’t worry about losing data, as HubSpot allows you to import your contacts directly from Mailchimp and pick up where you left off.
Centralization and cross-channel integration make HubSpot one of the most popular and advanced CRM tools available.
Migrating Mailchimp to HubSpot is relatively seamless, with very few limitations. In addition, users can enjoy greater access to several additional features, including advanced analytics tracking and cross-channel integration of all of its marketing tools.
With that said, businesses looking to integrate Mailchimp to HubSpot should hire a consultant or developer capable of managing this migration.
This way, companies can get the most out of their migration and integrate Mailchimp into HubSpot for a seamless and effortless transition.
You May Also Like
These Related Stories